At Acrisure Innovation, partnered with AI and Data Science teams to deploy proprietary recommendation models that analyzed customer application data to predict propensity-to-bind and surface high-value cross-sell opportunities across Umbrella, Flood, and Auto lines. Launched a Home & Auto bundle feature that drove a $100,000 increase in monthly written premiums, and led the cross-functional development of a customer portal that unified the digital user journey — enabling direct agent collaboration and personalized, data-driven product recommendations.
As owner and operator of Sit Means Sit Austin, held full P&L responsibility for a $1.7M revenue business — directing the initial acquisition, scaling operations, and executing a strategic exit in 2025. Grew top-line revenue 5% year-over-year, increased average order value by 37.5% through pricing and packaging changes, and launched three new revenue programs generating an additional $50K in monthly revenue. Improved the lead-to-sales conversion rate from 40% to 52% in three months through tighter funnel tracking and resource allocation.
At Rhino, owned strategy for a consumer insurance product that drove a 25% increase in conversion rates and $2M in annual revenue. Partnered with actuarial science experts to implement risk-based consumer pathing, reducing the loss ratio by 10% within three months. Served as the bridge between Product and Reinsurance partners, securing $50M in premium capacity by aligning roadmap deliverables with financial stakeholder requirements. Introduced A/B testing infrastructure to instill a culture of experimentation, and mentored junior PMs while standardizing product documentation to improve team velocity.
Owned the full product lifecycle of an innovative insurance product at Realtor.com, delivering $1.4M in incremental annual revenue through integration of mortgage and concierge experiences. Drove an additional $1M in annual revenue within 12 months by integrating partner APIs for Veterans United and Rocket Mortgage, creating seamless concierge experiences that meaningfully deepened customer engagement. Established systematic processes for gathering and prioritizing customer feedback, directly shaping roadmap decisions and feature improvements.
Led market expansion through the development of a property search portal that elevated user experience and operational scalability. Reduced transaction time by 50% with a self-service seller dashboard, and drove a 120% increase in lead volume through chatbot automation — without adding headcount.
Championed adoption of Agile methodologies that doubled delivery speed across the team. Built configuration tools that empowered restaurant operators to manage tip rules independently, eliminating engineering dependencies from day-to-day operations.
As co-founder, carried full ownership of product, go-to-market, and strategic direction for a healthcare SaaS startup that reached $30K in annual recurring revenue. Built partnerships with three leading healthcare technology companies to expand product reach and interoperability with electronic health records, and refined the roadmap through 50+ customer interviews to ensure close alignment with market needs.