Designed and shipped a suite of four AI-native applications spanning career management, personal finance, family operations, and health tracking — built with Claude API, Claude Code, Vercel, Supabase, and Google APIs. Concurrently advising early-stage companies on product strategy, operational design, and AI integration, drawing on 8+ years of PM experience across FinTech, InsurTech, and PropTech.
At Acrisure Innovation, partnered with AI and Data Science teams to deploy proprietary recommendation models that analyzed customer application data to predict propensity-to-bind and surface high-value cross-sell opportunities across Umbrella, Flood, and Auto lines. Launched a Home & Auto bundle feature that drove a $100,000 increase in monthly written premiums, and led the cross-functional development of a customer portal that unified the digital user journey — enabling direct agent collaboration and personalized, data-driven product recommendations.
Owned the full product and operations strategy for Sit Means Sit Austin — a $1.7M service business — from acquisition through a successful exit in 2025. Redesigned the lead-to-conversion funnel, lifting conversion from 40% to 52% and cutting time-to-close by 50% through process standardization and CRM tooling, while sustaining a 60% close rate. Increased average order value 37.5% ($1,600 → $2,200) via strategic packaging and pricing redesign. Launched three net-new revenue programs — puppy kindergarten, board & trains, and memberships — generating $50K in incremental monthly revenue, acting as full product owner from ideation through go-to-market. Drove 5% top-line growth in 2023 through pipeline optimization, and improved customer NPS from 5 to 8 while tripling Google Business Profile reviews from 200 to 600.
At Rhino, owned strategy for a consumer insurance product that drove a 25% increase in conversion rates and $2M in annual revenue. Partnered with actuarial science experts to implement risk-based consumer pathing, reducing the loss ratio by 10% within three months. Served as the bridge between Product and Reinsurance partners, securing $50M in premium capacity by aligning roadmap deliverables with financial stakeholder requirements. Introduced A/B testing infrastructure to instill a culture of experimentation, and mentored junior PMs while standardizing product documentation to improve team velocity.
Owned the full product lifecycle of an innovative insurance product at Realtor.com, delivering $1.4M in incremental annual revenue through integration of mortgage and concierge experiences. Drove an additional $1M in annual revenue within 12 months by integrating partner APIs for Veterans United and Rocket Mortgage, creating seamless concierge experiences that meaningfully deepened customer engagement. Established systematic processes for gathering and prioritizing customer feedback, directly shaping roadmap decisions and feature improvements.
Led market expansion through the development of a property search portal that elevated user experience and operational scalability. Reduced transaction time by 50% with a self-service seller dashboard, and drove a 120% increase in lead volume through chatbot automation — without adding headcount.
Championed adoption of Agile methodologies that doubled delivery speed across the team. Built configuration tools that empowered restaurant operators to manage tip rules independently, eliminating engineering dependencies from day-to-day operations.
As co-founder, carried full ownership of product, go-to-market, and strategic direction for a healthcare SaaS startup that reached $30K in annual recurring revenue. Built partnerships with three leading healthcare technology companies to expand product reach and interoperability with electronic health records, and refined the roadmap through 50+ customer interviews to ensure close alignment with market needs.